Co-Op Funds and Market Development Funds
You've got them. What now?
Co-Op Funds and Market Development Funds often run in parallel between manufacturers and their channel partners (whether it be dealers, distributors, installers, or independent sales reps) as a vehicle to help grow sales.
Don't let these funds be wasted! Make them work for you - by creating a loyalty program that drives sales and brand awareness. Long after the funds are gone, your brand will keep reaping the benefits of loyal customers.
For more intel on Co-Op Funds and MDF's, check out our blog, What are Co-Op Funds and Market Development Funds for Channel Partners? (And how to use them for increased sales)