What are Co-Op Funds and MDFs for Channel Partners?
(And how to use them for Increased Sales)
Co-Op Funds and Marketing Development Funds (often referred to as MDFs) often run in parallel between manufacturers and their channel partners (whether it be dealers, distributors, installers, or independent sales reps) as a vehicle to help grow sales.
We break down all the basics of each in one of our most popular blogs.
These types of funds, when used in a Channel Partner Incentive Program, are directly linked to sales, and the rewards are only paid out when the buyer purchases from you – a guaranteed ROI.