A common question we hear from companies new to the incentive world is, "Is this something I can use my co-op funds for?"

The short answer - YES! This is a great way to fund your incentive program!

Co-Op Funds (aka "Cooperative Funding") is a portion of a company's sales and marketing budget that rewards their channel partners as they sell more products. Read more here about why E2 highly recommends linking Co-Op funds to a Channel Partner Incentive Program.

Marketing Development Funds (aka "MDF") are often distributed prior to the sales occurring. These are often sent by manufacturers to their channel partners in hopes of future sales.  Read more about why E2 cautions overly using MDFs here. 

The bottom line - Co-Op funds, when used in a Channel Partner Incentive Program, are directly linked to sales and the rewards are only paid out when the buyer purchases from you - a guaranteed ROI!