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How NOT to Set Your Sales Team Up For Failure

For every way to succeed in business, there’s a way to fail. Lack of nurturing, training and continuous learning for sales teams lead to high turnover rates, expenses incurred with new hires, unproductive workforce and a negative impact on your bottom line.


Don’t fall into disaster.




E2's Top 5 Ways to NOT Set Your Sales Team Up for Failure:


Clear Communication:


You know your business creates value – make sure you are communicating that critical information. How do you create value? Why was your company’s mission and vision statement developed? What standards do you and your team adhere to?



Develop an atmosphere where your sales team know the WHY behind the operations of the company. This will help them understand how their individual roles contribute to the overall success of the company.


Encourage Communication:


Sales doesn’t have to be a solo expedition. Help your team interact and create relationships amongst their coworkers. Encourage your sales team to collaborate and brainstorm ideas together – multiple brains are better than one! Organize an impromptu focus group for situations that are throwing your team for a loop.


Help your employees interact and create relationships amongst their co-workers.


Set Goals & Give Feedback:


You’ve heard of SMART goals. Implement it. Goals should be:








These guidelines should help you develop goals that produce positive implications for you, your company and your sales team! Not only should goals be implemented, but remember to give continuous feedback. Feedback helps develop a positive relationship with your sales team, while maintaining an open atmosphere of innovation throughout your company.


Deliver Motivation


Remind your sales team why you hired them and what their strong suits are. Give them the freedom and flexibility to innovate and be creative on weekly basis. Plus, don’t forget to celebrate achievements and award them with rewards they are motivated by! Being able to provide endless options for rewards allows you to reward all generations and personality types with something that motivates them to work hard.


Provide Training & Learning Opportunities


Whether your employee is a new hire, just completed their first year with your company, or have been with you since day one, it is important to continue to provide them with training and learning opportunities. Encourage training and education in areas that they are interested in that can also impact your business strategy.

How ALL of this helps YOUR Company


A happy sales team is a productive sales team. When your workforce is valued, they work harder to produce results.


Get Started with E2 Today!